Marketing technology (martech) - tools to help marketing do the job - has become an integral part of the marketing job.
Professional marketers and their agencies use a myriad of tools. Having core business tools such as CRM, email marketing software, analytics and CMS (content management) systems) available is no longer enough.
To do their job, marketers require marketing tools and apps to help with practical tasks for image editing, video creation, content scheduling, team collaboration and much more.
What to choose is the hard part
Allegedly there are more than 7.000 martech tools available on the market. In Europe alone there are nearly 2.400 martech tools according to this article.
Needless to say that makes it very difficult and time consuming to identify the right solution for you. With our extensive background in marketing technology, we have taken it upon ourselves to test and review several tools each month.
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Even the free version of Canva is a gold mine allowing anyone to create fantastic content assets.
Buffer claims to offer simpler social media tools for authentic engagement. Take it for a test drive
Reveal marketing, personalization of emails, interactive content. Zembula in Portland has it all.
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