The International Direct Marketing Day Online Event
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2. Attend all day or just the sessions you are most interested in.

3. You can also buy access to the recording of the full day webinar here

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1. Get your free access to the full day webinar. Go here to register for free

2. Attend all day or just the sessions you are most interested in.

3. You can also buy access to the recording of the full day webinar here

 

No problemget the Markedu Event Alerts newsletter here – it's free and keeps you updated about this and other marketing events

Support the DMA's

Learn more about the International Direct Marketing Day Speakers


Michael Leander
Michael Leander - Chief Executive Officer, Markedu

Michael Leander is known to be one of the foremost direct and interactive marketing experts in Europe. He is also one of the most highly rated speakers in this space having spoken in front of thousands of people in more than 35 countries. Hundreds of marketers have testified to Michael's ability to teach and inspire marketers to do better.

Connect with Michael Leander on:

Michael Leander on LinkedIn Michael Leander on Google Plus Michael Leander on Twitter Michael Leander on Xing Michael Leander on facebook Register free now

Neil Hart
Neil Hart - Founder & MD of Boomtown Strategic Brand Agency


Neil Hart is the founder and MD of Boomtown Strategic Brand Agency, a classically trained creative but a focused strategist with a solid track record of developing great brands. Neil started Boomtown in 1994 and has grown it into a successful agency employing over 50 people with offices in Johannesburg and Port Elizabeth. In a recession period where most agencies saw staff layoffs and negative growth, Boomtown grew over 20% year on year over 3 years, employing more staff and expanding offices.

Neil is the Chairman of the Marketers Executive Forum, a board member of the Business Chamber and a trustee of the Raymond Mhlaba Trust for which he has worked personally with Nelson Mandela on projects to make a difference in South Africa. He is a published writer and an international award-winning strategist. He is an exhibited artist, a pastor, a guitarist and once rode a mechanical bull until it gave up :)

Speaking on: Brands that love customers find customers that love brands from 09:15 - 9:40 GMT / 10:15 - 10:40 CET

Connect with on:

 on LinkedIn on Google Plus on Twitter on Xing on facebook Register free now

About Boomtown Strategic Brand Agency
Boomtown Strategic Brand Agency

Boomtown Strategic Brand Agency enters its 18th year developing creative work that answers to strategic challenges faced by smart clients.

In a South African business landscape Boomtown has a deep understanding of how to deal with the 1st and 3rd world consumer, and how to access insights that, when used correctly, allow for creative communication that drives sales.

There are 3 areas that we focus on at Boomtown: 1. Grow your brand, 2. Grow your sales and 3. Strengthen customer relationships. We believe that these are the 3 fundamentals that any brand needs to master to create success in today's fiercely competitive marketplace.

At Boomtown we live for the Boom - for bold solutions that set our clients apart, for the idea that can change the world. We’ve designed a process that gets us there: Strategy + Creativity = Boom! We hire the brightest strategic minds and interweave them with the most original creative thinkers to ensure that on each project we deliver the Boom.

Learn more about Boomtown Strategic Brand Agency here: www.boomtown.co.za


Yonathan Dominitz
Yonathan Dominitz - Founder of Mindscapes


Yonathan Dominitz is the Founder of Mindscapes, where he is a trainer and leader of creativity enhancement projects for ad agencies, digital, media, direct, as well as Marketing companies. Over the past five years more than 20 Cannes Lions, including 3 Grand Prix, were given to work created by agencies trained by Yonathan, using the creative thinking tools he taught.

Yonathan has personally conducted projects in numerous companies and leading advertising agencies, including Leo Burnett, McCann Erickson, Lowe Worldwide, BBDO, DDB and others.

Speaking on: The rules for breaking DM creativity rules from 09:45 - 10:20 GMT / 10:45 - 11:20 CET

Connect with Yonathan Dominitz on:

Yonathan Dominitz on LinkedIn Yonathan Dominitz on facebook on Twitter on Xing on Google Plus Register free now

About Mindscapes
Bouvet Advertising

Mindscapes offer a vast range of creativity enhancement training programs for creative advertising agencies, digital and DM agencies, media agencies, as well for as marketing companies.

Mindscapes offers various creative enhancement programs enabling creative advertising agencies, media and marketing professionals to expand their creative output and utilize more and better the potential of their creative minds.

More than 20 Cannes Lions, including 3 Grand Prix, won by Mindscapes Trained Agencies, using our creative thinkingtools.

Learn more about Mindscapes here: www.themindscapes.com


Iris Basic
Iris Basic - Project Manager at Bouvet Advertising


Iris Basic has 4 years of experience working in advertising from both J Walter Thomspon in London and McCann Worldgroup in Oslo. She has a master in Marketing Communications from England and passion for engaging in customer dialog.

Speaking on: Attracting an unengaged audience – How to get teenagers, the least available and least interested audience to listen and learn from 10:25 to 10:50 GMT / 11:25 - 11:50 CET

Connect with Iris Basic on:

 on LinkedIn on Google Plus on Twitter on Xing on facebook Register free now

About Bouvet Advertising
Bouvet Advertising

Bouvet Advertising is a advertising agency specialise in B2B, CRM, Retail and tactical masscommunication.

Bouvet ASA is an IT company delivering operating systems, engineering and consulting services within information technology, internet and intranet systems to Norway and Sweden. Bouvet Advertising is a newly formed advertising agency consisting of 10 people who specialise in B2B, CRM, Retail and tactical masscommunication.

Learn more about Bouvet Advertising here: www.bouvet.no


Akkram Raffoul
Akkram Raffoul - Executive Board Director, Jacobsons Direct

Akram’s 30-year career is customer knowledge intensive.
Starting with audience research and market audits across the Middle East at Pan Arab Research Centre Akram contributed to laying the foundations of today’s market & opinion research practices. Later he took the helm at Publi-Graphics Marketing Services Division to develop insight and analytics in strategic support to account planning in advertising and promotions.

In 1992 Akram becomes partner at Jacobsons Direct to grow the ranks of best CRM practitioners. Akram’s role focuses on consolidating enterprise strategic information planning, analysis & management for customer acquisition, retention and corporate growth.

Speaking on: 2 campaign studies from the automotive industry: sales acceleration and best retention practice in automotive CRM from 10:55 to 11:30 GMT / 11:55 to 12:30 CET

Connect with Akkram Raffoul on:

LinkedIn Google Plus Twitter Xing facebook Register free now

About Jacobsons Direct Marketing Services
Jacobsons Direct Marketing Services

Jacobsons is Middle East’s premier provider of Customer Relationship & Value Management services since 25 years.

Partnering with corporations in most industries, Jacobsons has generated and harmonized under one roof customer data & analytics with high ROI customer engagement strategies and campaigns, to acquire new customers, retain customer value and nurture competition-resistant growth.

Home to the richest CRM and CVM best practices knowledge, Jacobsons value creation competences remain in sync with next generation customer engagement technology and communication channels.

Jacobsons equips its business partners with lasting yet contemporary and balanced People-Process-Technology practices for unbeatable sales acceleration and customer value growth.

Specialized Services all under one roof:

  • Database Consulting / Creation / Hygiene
  • CRM Enterprise / Cloud / Social CRM
  • Analytics Business Intelligence / Trends / Insights
  • Digital Web / Email / Custom Apps / Social Media
  • Mobile Solutions Apps / Communication / SMS / Loyalty
  • Creative Digital / Print / Production
  • Profiled Mailing Lists Targeted / B2B / B2C
  • Call Centre Services / Consulting
  • Response Management Print / Digital / Mobile / Voice
  • Fulfillment Mailroom / Logistics & beyond

Learn more about Jacobsons Direct Marketing Services here: www.jacobsonsdirect.com


Alexander Tkachenko
Alexander Tkachenko, Head of complex DM projects studio

Alexander Tkachenko is the Head of complex DM projects studio, OS-Direct marketing group. Working in marketing communications over 6 years. Have a master degree in journalistic and sociology and large experience on development and introduction of PR and DM campaigns


Speaking on: “Notification about ceasefire in competition”. The most boring project with 76% response rate and over 4000% ROI from 11:45 - 12:10 GMT / 12:45 - 13:10 CET

Connect with Alexander Tkachenko on:

 on LinkedIn on Google Plus on Twitter on Xing on facebook Register free now

About OS-Direct Marketing Group
OS-Direct Marketing Group

OS-Direct Marketing Group is one of the leaders of DM-services market in Ukraine.

Ukrainian company, founded in 1998. Today it’s a leading local direct marketing agency, which renders all spectrum of services on an own production base. In the complement of company enters one of largest lettershop and contact-center in country.

Learn more about OS-Direct here: www.osdirect.com.ua


Razvan Capatina
Razvan Capatina, Managing Partner at Business Results


Razvan Capatina started his marketing activity as a Research Analyst in 1999 where he found out that he has an affinity for marketing data. Between 2000 and 2004 he worked as a Strategic Planner for J.W. Thompson Romania and Direct Marketing Specialist for DM Group. From 2004 he runs his own advertising agency, Business Results. In 2007 he obtained the certification as a Google Advertising Professional.


Speaking on: „Thank's for your interest in my brand. You're now in my online database . No, I won’t ask for your email to deliver you the news.” from 12:15 - 12:40 GMT / 13:15 - 13:40 CET

Connect with Razvan Capatina on:

Razvan Capatina on LinkedIn on Google Plus on Twitter on Xing on facebook Register free now

About Business Results
Business Results

Business Results is an Romanian advertising agency specialized in getting a response from the audience

If advertising is romance, direct marketing is the marriage proposal. Business Results is an Romanian advertising agency specialized in getting a response from the audience: to call, to come, to click, to donate, to subscribe and (even) to buy. In 2011 the agency developed local and regional direct response campaigns for Oracle, IBM, Nissan, Reader’s Digest, Cetelem, ING Asigurari and other clients.

Learn more about Business Results here: www.results.ro


Drayton Bird
Drayton Bird - Head of Faculty at EADIM, United Kingdom


Drayton Bird has been called - by a competitor - "the greatest living direct marketer." Author of best-selling book "Commonsense Direct and Digital Marketing". David Ogilvy said Drayton "knows more about direct marketing than anyone in the world". Sir Martin Sorrell, founder of WPP says "people around the world have been lucky enough to learn from him.

He has worked with many of the world's leading brands, including American Express, British Airways, Deutsche Post, Ford, Microsoft, Nestlé, Procter & Gamble, Philips, The Royal Mail, Unilever and Visa. He has also worked with major advertising agency groups, including Y&R, JWT, FCB and Leo Burnett.

In 2008 Drayton Bird founded EADIM - The European Academy of Direct and Interactive Marketing with his partner Marta Caricato. Faculty at EADIM includes Drayton Bird, Rory Sutherland , Bill Fryer, Rowan Gormley, Steve Harrison, Michael Leander, just to name a few.

Speaking on: They never dreamed it would work – but the results were astounding from 12:15 to 12:40 GMT / 13:15 to 13:40 CET

Connect with Drayton Bird on:

 on LinkedIn on Google Plus on Twitter on Xing on facebook Register free now

About EADIM - the European Academy for Direct and Interactive Marketing
EADIM - the European Academy for Direct and Interactive Marketing

EADIM - the European Academy for Direct and Interactive Marketing - Known as one of the most complete direct and interactive marketing certificate courses in Europe

Known as one of the most complete direct and interactive marketing certificate courses in Europe, EADIM faculty includes some of the best and most experienced direct marketing practitioners around.

Here’s what you’ll know once you’ve successfully completed the course:

  • The principles, strategies and tactics of direct and interactive marketing – and marketing itself
  • How to establish and manage a marketing budget for optimum Return on Investment
  • How to plan, implement and evaluate successful campaigns – online and offline
  • How to make the most of data and build profitable relationships with your customers
  • Have a broad understanding of all aspects of direct and interactive marketing in all media, for all normal types of organization in all circumstances

Learn more about EADIM


Lovro Peterlin
Lovro Peterlin - Managing Director at Linea Directa


Speaking on: Direct marketing tips from Studio Moderna from 13:30 - 14:05 GMT / 12:15 - 13:40 CET

Connect with Lovro Peterlin on:

Lovro Peterlin on LinkedIn Google Plus on Twitter Xing facebook Register free now

José Guedes - Manageng Partner at tribeCRM


José Guedes has 17 years of experience working in advertising. Between 2001 and 2010 he worked as a General Manager for Proximity Data – BBDO Group and Executive Director for Wunderman Digital. In 2010 José become a partner at tribeCRM a customer relationship marketing agency with a focus on database marketing.

Speaking on: Share Your Relationship ! from 14:10 - 14:35 GMT / 15:10 - 15:35 CET

Connect with José Guedes on:

 on LinkedIn on Google Plus on Twitter on Xing on facebook Register free now

About tribeCRM
EADIM - the European Academy for Direct and Interactive Marketing

tribeCRM is a customer relationship marketing agency with a focus on
database marketing, with the aim to establish relevant dialogues.

tribeCRM explores and analyzes customers knowledge and insights, identifies tribe codes, creates the most relevant messages and choose the most appropriate vehicles to interact with costumers. They live in the digital world and explores it in order to manage projects in real time, optimizing them to maximize results.

Learn more about tribeCRM here: www.tribecrm.com


Burak Tuncer
Burak Tuncer - Client S. Manager at The Sales Machine


Burak Tuncer has 16 years of experience in advertising. He has started at 1995 as an Account Executive and after that he builds his career at EURO RSCG Istamnul as a Media Director. For 10 years he is a Client Service Manager at The Sales Machine İstanbul.

Speaking on: Happiness Between Two Fingers from 14:40 - 15:15 GMT / 15:40 - 16:15 CET

Connect with Burak Tuncer on:

 on LinkedIn on Google Plus on Twitter on Xing on facebook Register free now

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